Integrated Marketing Campaign Design

Designing cross-channel marketing assets

Overview

Developed branded email marketing templates and campaigns to support corporate communications, investor updates, and marketing initiatives.

I spearheaded the design of a series of emails that invited employees to participate in learning sessions and activities.

Role

Senior Designer

Scope

Visual Strategy | Design System | Email Template Development

Challenge

Email campaigns lacked visual consistency and struggled to capture attention in crowded inboxes. The objective was to create a flexible design system that could support multiple campaign types while maintaining brand consistency.

Approach

I designed a modular email system that prioritized readability, responsiveness, and visual hierarchy. Key initiatives included:

designing responsive email templates optimized for mobile
and desktop
creating reusable content modules for different campaign types
improving typography and layout structure for better readability
integrating branded visual elements to strengthen recognition

Results

The new email design system improved the clarity and effectiveness of communications while making it easier for marketing teams to produce campaigns quickly. Impact included:

stronger visual consistency across campaigns
improved user engagement with email communications
more efficient content production workflows

Digital Ads

Print Ads for Publications

Investor Communications Emails

The Centre for Addiction and Mental Health (CAMH) is Canada’s largest mental health teaching hospital and one of the world’s leading research centres in its field. BGO's employee Resource Groups (ERGs), accessible to all employees across the globe, and the People & Talent Team, partnered with CAMH to host the Mental Health Awareness Month.

I spearheaded the design of a series of emails that invited employees to participate in learning sessions and activities. Conceptualized and designed posters, screen wallpaper, and bingo card
Collaborated with People and Talent team gathering content and requirement
Inspired action and drove employee engagement