Corporate Website Transformation
Website Redesign
Overview
Redesigned the BGO MEPT Fund website to improve user experience, strengthen brand credibility, and better communicate the company’s investment platform to institutional audiences.
Role
Senior Designer Collaborated with web development, marketing leadership, and investor relations teams
Scope
Visual Design | UX/UI architecture | Design System
Challenge
The existing website lacked visual hierarchy and clear messaging,
making it difficult for users to quickly understand the company’s value proposition and services. The goal of the redesign:
Reflect the brand’s personality and enhance the user experience
Make the site fully responsible and easy to navigate
Increase visitors’ conversion and engagement
Support the company’s brand redesign
Approach
I conducted an audit of existing materials to identify inconsistencies and opportunities for improvement. Working with marketing leadership, I developed a modernized visual language focused on clarity, hierarchy, and accessibility. Key initiatives included:
Designing a unified brand system with standardized typography, color palettes, and layout structures
Creating scalable templates for presentations, marketing collateral,
and reportsDeveloping visual frameworks for data visualization and
investor communicationsBuilding reusable design components to improve production efficiency
Results
The redesigned website provided a clearer, more engaging user experience and reinforced the firm’s brand credibility. Impact included:
improved readability of complex information
stronger brand alignment across digital platforms
a modern digital presence aligned with the company’s positioning
Optimized publications section enhancing visitors experience
